elferreira

“Is there an app that can do all my marketing for me?” “Is there an app that can manage my sales, inventory, and accounting at the same time?” “An app that can get me customers without me having to do anything?” APPendicitis is wreaking havoc! 🦠 Many business owners (and even some colleagues) believe that […]

I see companies spending FORTUNES on spectacular marketing campaigns, creative ads, influencers… For what? So that when the customer arrives, asks a basic question, and is served by a useless bot, or is responded to days later, or is treated poorly. 🤦‍♂️ What’s the point of attracting thousands of customers if you scare them away

“With my 3-hour course, you’ll be a marketing expert and earn $10k a month.” “You need this certificate to be taken seriously in the industry.” “Your LinkedIn profile doesn’t have enough followers/interactions to get a job/clients.” Enough with the fairy tales! ✋ I’ve seen people with a thousand degrees and certificates who can’t solve a

I’ve already talked about smoke and mirrors, but there’s a darker side to digital marketing that many ignore (or practice). Not everything is fair game when it comes to getting customers or “visibility”: 👻 Fake indicators: Buying likes, followers, comments, reviews. It’s bread for today, hunger for tomorrow. Platforms (and users) are increasingly detecting these

Do you think analytics and data are only for multinationals with million-dollar budgets? Wrong! ❌. Even the neighbourhood bakery or corner restaurant can use data to improve. Real-life example: A bakery started keeping track of which breads sold the most and at what time. They discovered that “soft” bread and coffee were a hit in

We have already talked about the fact that digitisation is not about having an app for everything. Where to start without dying in the attempt (or in the attempt to hire the cheapest)? Here are some practical steps: 1️⃣ Make a diagnosis: Which processes are manual or inefficient? (Sales, inventory, customer communication, document management, etc.)

Tired of digital marketing smoke and mirrors? 💨 I see many out there talking about “magic formulas”, “exponential growth” and “7 figures in 24 hours”. The reality is different, colleagues and entrepreneurs. Real marketing is not about buying followers, not about empty “viral” posts, not about gurus selling shortcuts. It is about: ✅ Understanding your