elferreira

I see it every day. Cold calls, emails, or chats, all generated by AI and automation, only to be met with another AI sending a programmed response. What is the real purpose here? Who is “converting” whom? But the funniest thing, and what turns my stomach, is right here on LinkedIn: Someone creates a post […]

I see many people going round in circles. Looking for the perfect manual, the foolproof course, the magic tool. Paralyzed by “analysis.” And I ask them: Have you asked your customer? Have you asked your team? Have you asked someone who knows? In the digital world, the information is out there. But sometimes, the simplest

We live in the digital age, with apps and platforms for everything. But what happens when they fail? And worse, what about customer service? I’ve seen some horror stories: 💳 Banks with platforms that crash on key dates, failed transactions, or block your account without explanation. 📦 Delivery apps with confusing interfaces that cause you

It’s not all bad news. Here’s a real-life example of how digitization (not digital transformation!) brought tangible results to an SME. I arrived at a company that managed everything on paper and with a precarious local server: invoices, inventories, files… chaos. They had G Suite, but they only used email! 🤦‍♂️ I proposed something simple:

We’ve already talked about how digitization isn’t just about having an app for everything. It’s about optimizing processes with technology. Where to start without dying in the attempt (or in the attempt to hire the cheapest option)? Here are some practical steps to help you overcome your laziness: 1️⃣ Make a diagnosis: Which processes are

I see job offers asking for a “jack of all trades” in Data Science. Someone who knows everything: Data Engineer, Analyst, Scientist, and even Machine Learning Engineer. Really? 🤦‍♂️ (It’s not just multipurpose positions in marketing anymore.) Data science is a field with specialized roles, each with its own skills and tools: 📊 Data Engineer:

I have been on both sides of the table: as a digital service provider and as a customer looking for solutions. And I see recurring patterns: 🤝 The Provider: – Promises “guaranteed” and “fast” results (sells smoke). – Is not transparent about processes or actual costs (overcharges or “ties” the customer). – Does not provide

We have smartphones that are more powerful than computers from a few years ago, access to thousands of apps, artificial intelligence at our fingertips… And yet, I see people who don’t know how to attach a file to an email, who don’t understand how a basic database works, or who think that a “chatbot” is

I remember when LinkedIn was the network for connecting professionals, looking for jobs, sharing technical knowledge… Now I see: 📊 Meaningless surveys that only seek easy interaction. 😭 Dramatic stories (real or invented) seeking likes and comments. 🤳 Selfies and forced poses to “humanize the brand” (or the ego). 🔄 Recycled or copied content from

There’s a lot of talk about “digital nomads,” freedom, traveling the world while you work… Sounds like a Netflix movie, right? 🎬 The reality that many don’t talk about (or don’t want to see): ✈️ Expenses: Tickets, accommodation, food… it eats up a large part of your budget. 🔌 Connectivity: Finding good, reliable internet everywhere