I have been on both sides of the table: as a digital service provider and as a customer looking for solutions.
And I see recurring patterns:
🤝 The Provider:
– Promises “guaranteed” and “fast” results (sells smoke).
– Is not transparent about processes or actual costs (overcharges or “ties” the customer).
– Does not provide access to platforms (domain, hosting, ad accounts) when the contract ends.
– Does not train the customer to manage their own tools.
– Focuses only on selling, not on providing good after-sales service.
😟 The Customer:
– Always looks for the cheapest option (“the nephew” or the agency that gives it away for free).
– Is unclear about their business objectives (wants “more sales” without knowing how much or how).
– Does not invest time or money in learning or training their team.
– Expects immediate results without understanding the process.
– Does not provide the necessary information to the supplier (photos, catalogs, etc.).
The result: frustration, loss of money, and mistrust in the digital world.
The key is clear communication, transparency (from both the supplier and the customer), setting realistic expectations, and understanding that this is a partnership.
The supplier provides knowledge and execution; the customer provides clear and transparent business information; between the two, there is commitment.
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