We have already talked about the fact that digitisation is not about having an app for everything. Where to start without dying in the attempt (or in the attempt to hire the cheapest)?
Here are some practical steps:
1️⃣ Make a diagnosis: Which processes are manual or inefficient? (Sales, inventory, customer communication, document management, etc.) Where do you waste the most time or money?
2️⃣ Identify tools: Look for solutions (many are free or cheap at the start) for those weak points. Do you need to manage customers? A basic CRM. File sharing? The cloud (Drive, OneDrive). Selling online? A shop on Facebook or a marketplace (Mercado Libre). Quick communication? WhatsApp Business.
3️⃣ Start small (MVP Digital): Don’t digitise everything at once. Choose 1 or 2 processes, implement the tool, test, adjust. Example: register sales on a shared Google Sheet.
4️⃣ Train your team (or learn yourself!): The best tool is useless if no one knows how to use it. Invest time in teaching. There are thousands of free tutorials online.
5️⃣ Measure and adjust: Did the change work? Did it save time? Did sales increase in that channel? Use the statistics provided by the platforms themselves (Google Analytics, network insights).
Digitising is not magic, it is work and adaptation. But it gives you control, saves you costs in the long run and opens doors to new customers.
Stop being lazy and start TODAY.
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