Do you think analytics and data are only for multinationals with million-dollar budgets? Wrong! ❌.
Even the neighbourhood bakery or corner restaurant can use data to improve.
Real-life example: A bakery started keeping track of which breads sold the most and at what time. They discovered that “soft” bread and coffee were a hit in the morning. Result? They created a “bread + coffee combo” offer and increased sales! Simple, isn’t it?
You don’t need expensive software to get started. An Excel, a Google Sheets, and be judicious in recording sales, schedules, most ordered products. That already gives you valuable information to make decisions:
📊 Optimise inventory: Buy more of what sells, less of what stays.
📈 Improve logistics: Prepare the most ordered items at peak times to speed up service.
🎯 Create offers: Combine popular products to increase the average ticket.
Stop the laziness of “going digital”. Recording data is the first step to understanding what is going on in your business and where you can take it. A salesman’s instinct is good, but data doesn’t lie.
#data #analytics #SMEs #business #strategy #sales #excel #digitisation