We’ve already talked about how digitization isn’t just about having an app for everything.
It’s about optimizing processes with technology.
Where to start without dying in the attempt (or in the attempt to hire the cheapest option)?
Here are some practical steps to help you overcome your laziness:
1️⃣ Make a diagnosis:
Which processes are manual or inefficient? (Sales, inventory, customer communication, document management, etc.).
Where do you lose the most time or money?
2️⃣ Identify tools:
Look for solutions (many are free or inexpensive to start with) for those weak points.
Do you need to manage customers? A basic CRM.
Share files? The cloud (Drive, OneDrive).
Sell online? A Facebook store or a marketplace (Mercado Libre).
Fast communication? WhatsApp Business.
3️⃣ Start small (Digital MVP):
Don’t digitize everything at once. Choose 1 or 2 processes, implement the tool, test, adjust.
Example: record sales in a shared Google Sheet.
4️⃣ Train your team (or learn yourself!):
The best tool is useless if no one knows how to use it.
Invest time in teaching. There are thousands of free tutorials online.
5️⃣ Measure and adjust:
Did the change work? Did it save time? Did sales increase on that channel?
Use the statistics provided by the platforms themselves (Google Analytics, network insights).
Digitization is not magic, it is work and adaptation.
But it gives you control, saves you costs in the long run, and opens doors to new customers.
Stop procrastinating and start TODAY.
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