Hi. I’m Oscar Ferreira.

I see it every day. Cold calls, emails, or chats, all generated by AI and automation, only to be met with another AI sending a programmed response. What is the real purpose here? Who is “converting” whom?

But the funniest thing, and what turns my stomach, is right here on LinkedIn: Someone creates a post with AI so that people comment with a “keyword” (e.g., “INFO,” “SUCCESS,” ‘BABAS’). The idea is that, when they comment, a bot sends them a message with “the key to success” or “the course that will change their life.”

The absurd thing is that you see those comments and they are also automated! Not to mention the “likes” or “views”… it’s all a facade. A circus of automations where no one really interacts, but the metrics are inflated as if they were the next unicorn.

Have we really reached this point of saturation and dehumanization? Or have we become so comfortable that we prefer a machine to talk to us rather than a human, even if it doesn’t make sense?

I read them (if they’re not bots, of course).

#digitalmarketing #artificialintelligence #automation #linkedin #socialmedia #smoke #engagement #bots

I see many people going round in circles. Looking for the perfect manual, the foolproof course, the magic tool. Paralyzed by “analysis.”

And I ask them: Have you asked your customer? Have you asked your team? Have you asked someone who knows?

In the digital world, the information is out there. But sometimes, the simplest way to get it is by ASKING.

🗣️ Your customers: What do they need? What do they like about your product/service? What don’t they like? How did they find you? Why did they buy from you and not your competitors? (Key questions that many people don’t ask!).

👥 Your team: Which processes are most difficult? What tools do they need? What ideas do they have for improvement?

💡 Experts or colleagues: Ask for advice (many of us offer a free initial consultation). Show them what you’ve done and ask specific questions. Don’t expect them to do everything for you, just to guide you.

Don’t be afraid to ask questions. Most of the time, the answer is closer than you think. And it saves you time, money, and frustration.

What question is on your mind about your digital business? Ask it, maybe someone here has the answer.

#strategy #business #digitalmarketing #questions #consulting #learning #customers #management

We live in the digital age, with apps and platforms for everything. But what happens when they fail? And worse, what about customer service?

I’ve seen some horror stories:

💳 Banks with platforms that crash on key dates, failed transactions, or block your account without explanation.

📦 Delivery apps with confusing interfaces that cause you to lose money.

📧 Advertising platforms that don’t approve legitimate campaigns but let scams, witchcraft, and multi-level marketing slip through.

🤖 Useless technical support that just tells you to “restart your modem” or sends you to a bot that doesn’t solve anything.

📊 Ad tools whose “automatic recommendations” only seek to get you to spend more money, regardless of ROI.

It seems that many companies invest millions in technology to attract customers, but they forget the basics: good service. They outsource support and lose control of quality.

If your platform fails, fix it. If your service is bad, improve it. Listen to your customers; don’t frustrate them with inefficient processes or dumb bots.

Technology is a tool, not an excuse to neglect people. When everyone is tired, who are you going to sell to?

#customerservice #technology #platforms #failures #digitalmarketing #banks #apps #criticism